Growth Area – Eastern Gateway
The Eastern Gateway is located north of Highway 99, between Hammatt Avenue and Hunter Road, and is directly served by the Highway access via Campbell Avenue. The area was considered for significant new big box commercial development and has potential to accommodate a range of investment types.
New development in the Eastern Gateway should respect the community’s desire for attractive and walkable places. A network of streets, blocks, and open spaces should enhance connectivity and create blocks that provide flexibility to allow for a range of building types and land uses.
While large scale commercial uses are viable, it is also advisable to recognize that an economically sustainable district may include complementary mix of office, livework, commercial, lodging, entertainment, and multi-family residential. Parks and open spaces are recommended to enhance the district’s overall appeal.
Unlike typical strip corridors and sprawling big box centers, the Eastern Gateway is envisioned as a walkable network of streets and blocks, where buildings are sited near to the back-of-curb to create a pedestrian-friendly environment that supports a range of land uses and development types.
Streets blocks and open spaces should reinforce the community’s vision for memorable and walkable environments.
Buildings shall front onto public streets, and courts. Buildings should not front directly onto parking areas.
Streets shall be designed to provide significant tree coverage, wide sidewalks, and ample street furnishings to support a wide range of commercial, residential, and lodging uses.
As new development projects come on-line, applicants should be required to illustrate how their individual project connects with developed and undeveloped areas within the district.
Parking areas should be shared among various commercial users to maximize the efficient use of land.
Parking areas shall maintain a significant tree coverage and shall be illuminated using pedestrian-scaled lighting.