Growth Area – Eastern Gateway

Location

The Eastern Gateway is located north of Highway 99, between Hammatt Avenue and Hunter Road, and is directly served by the Highway access via Campbell Avenue. The area was considered for significant new big box commercial development and has potential to accommodate a range of investment types.

Urban Fabric

New development in the Eastern Gateway should respect the community’s desire for attractive and walkable places. A network of streets, blocks, and open spaces should enhance connectivity and create blocks that provide flexibility to allow for a range of building types and land uses.

Land Use

While large scale commercial uses are viable, it is also advisable to recognize that an economically sustainable district may include complementary mix of office, livework, commercial, lodging, entertainment, and multi-family residential. Parks and open spaces are recommended to enhance the district’s overall appeal.

District Structure

Unlike typical strip corridors and sprawling big box centers, the Eastern Gateway is envisioned as a walkable network of streets and blocks, where buildings are sited near to the back-of-curb to create a pedestrian-friendly environment that supports a range of land uses and development types.

1.  Streets blocks and open spaces should reinforce the community’s vision for memorable and walkable environments.

2. Buildings shall front onto public streets, and courts. Buildings should not front directly onto parking areas.

3. Streets shall be designed to provide significant tree coverage, wide sidewalks, and ample street furnishings to support a wide range of commercial, residential, and lodging uses.

4. As new development projects come on-line, applicants should be required to illustrate how their individual project connects with developed and undeveloped areas within the district.

5. Parking areas should be shared among various commercial users to maximize the efficient use of land.

6. Parking areas shall maintain a significant tree coverage and shall be illuminated using pedestrian-scaled lighting.

Private Development Guidelines

Site development standards and guidelines should permit and encourage a wide range of parcel sizes and building types within the agrarian setting. Variation in setbacks and building types may contribute to the overall character along a block face. Repetition of building type or architectural style should be avoided.

Public Investment Guidelines

Streets in the Eastern Gateway are designed to attract and support desired new investment while creating a safe and attractive environment for pedestrians, bicyclists, autos, and commercial vehicles.